Esprit

CREATIVE PROCESS

ECOMM:

The homepage, category page, and product detail page were redesigned to offer an enhanced online shopping experience, aligning with the brand's new visual narrative.

MARKETING EMAILS:

Design examples, layout guidelines, and modular elements were crafted to ensure a consistent and compelling brand communication strategy.

SOCIAL:

Grid and story formats were established for social media content, engaging the audience with visually striking and coherent visuals.

HANGTAGS AND LABELS:

The tactile elements of products were redefined, ensuring that every item carried the brand's new identity through carefully curated hangtags and labels.

DESIGN APPLICATIONS:

From packaging to activations, each touchpoint was infused with the new Esprit aesthetic, creating a seamless and immersive brand experience.

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